Ultimate Fitness Blog

How often do you see ads asking a question?

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer.

Does this method work for

PPC campaigns

?

In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so.

Why Should You Use Questions in Your PPC Ads?

Questions are how people show interest in each other’s lives, and they’re a regular part of our everyday lives to boot. When ads use questions effectively, potential customers may feel like the brand cares about them and isn’t simply trying to sell them something.

That said, marketers can’t measure how customers feel. But, you can measure data to see if your questions in PPC ads are driving people to your page. Here are some reasons marketers have discovered questions in PPC ads work:

1. Get People’s Attention

A question can easily pique people’s interest, especially if it’s about a relatable struggle.

Let’s say you’re a marketing agency.

Try starting your PPC ads with statements like, “Do you want to increase your conversion rate?” or “Do you want to boost marketing results?”

The answers to these questions may seem like no-brainers. Yet, they can easily attract the attention of business owners who are desperately looking for ways to improve their sales results, as they want you to answer these questions for them without having to dig further.

2. Questions Can Boost Engagement

Engaging your audience

is essential. If they feel like you’re talking at them, not with them, they have no reason to click, like, share, or comment.

So, if you ask a question they want an answer to or want to answer, you’re inviting them into the conversation, not giving them the hard sell.

Your ultimate goal is to convert people into paying customers, but engaging with them via questions could get them to want to purchase from you instead of the person who simply said: “buy our product.”

3. More Clicks on PPC Ads with Questions

Not only can questions pique interest, but they can tap into a feeling of social obligation. When you ask someone a question in “real life,” they often feel obligated to answer. While your PPC ad isn’t staring at a user anticipating an answer, the reader could feel like they need to respond.

Or, they could have that question themselves—maybe they even typed in that exact question, and that’s why they see your ad. It could feel like they asked you the question and are now the ones waiting for your answer!

Asking a question you want them to answer, like “Are you ready to take the leap?” or a question they may have asked, like “Why should I travel to Iceland?” could make them click.

Note: Be sure your PPC ad’s link actually answers the question, provides relevant information before they provide contact information, or is directly related to the query in another way. Don’t just send them to your homepage unless the answer is there.

4. Showcase Brand Personality

The questions you ask will give customers an idea about your

brand identity

or personality.

Let’s take a look at the difference between these two questions:

“What’s your next six-figure move?”

“If you could travel anywhere for free, where would it be?”

The first question will likely give the impression that a business-savvy financial advisor or entrepreneur wrote the ad. It may even attract like-minded individuals who want to learn about generating passive income or building their own business.

The second question could let viewers see you as a company with a genuine interest in their dreams and futures. The “if you could” portion may also trigger viewers to share the dream destinations they’ve been saving up for, which could increase visibility if your PPC ad is on social media and not a search engine.

You only have one chance to make a good first impression, so be sure your question does that for you.

5 Times You Should Use Questions in PPC Ads

How can you utilize questions when making your PPC ads? Here are five ways you can use them to yield the results you want.

1. Use Questions to Make a Tough Sell

There are brand messages which are easy to communicate, like “Buy now to get 70 percent off your first order,” or “Sign up to get free access to our course.” These statements answer a question that didn’t even need to be asked: “Do you want something for cheap or free?” So, questions aren’t needed.

However, when you’re making a tough sell, peppering your ad with a few questions can help readers ease into the idea of consuming your content or opting into your business.

Let’s say you’re a blogger in the finance industry who wants to talk about the perks of investing. Money can be a touchy subject—even an intimidating one—for many. Using questions focusing on the perks of investing or reflecting things readers may already be wondering could draw them in.

You could write something like, “Do you want to abandon the 9-to-5 grind and be your own boss?” or “Do you want to retire in your 50s?”

These inquiries can get people to notice your ads because they’re exciting and relatable.

2. Use Questions as Conversation Starters

Think about the last time you approached a stranger in a social situation.

To avoid being awkward, you probably introduced yourself with your name and a brief statement, then asked a question like, “How do you know [insert mutual friend’s name]?”

It’s the same way for PPC ads.

Questions are a good starting point to introducing your business and the services you offer without putting on too much pressure.

For example, Ready Set Food’s PPC ads introduce the company by name and give some basic information. First-time parents who are concerned about their baby’s diets may already be interested in the topic, but the CTA “How Does It Work?” truly gets the conversation started.

3. Use Questions to Encourage Readers to Click the CTA

Asking a question reflecting the reader’s thoughts or addressing a pain point could lead them to click the call-to-action (CTA). The CTA could be the question itself, or the question could lead to the CTA.

A question that could be the CTA is reflected in the Ready, Set, Food ad above: How does it work?

Regent Atlantic’s PPC ad uses a question to lead readers to the CTA by asking, “Do you have a financial plan that works for you?” They then encourage people to click their ad to get the financial help they need.

4. Use Questions to Introduce Your Business

Including a question related to your businesses’ niche is a good starting point to establishing a relationship with your customers.

SEO agency Pushfire starts with the question, “Tired of SEO services that take shortcuts or attempt to game the latest algorithm?” Since SEO is a broad and complicated topic, the loaded question helps give a brief introduction of what their agency offers and how hard they’re willing to work for you.

5. Use a Question to Introduce a Solution

PPC ads can have questions that introduce problems the audience may already have.

Your products or services should provide the solution, immediately answering the question in a way that lets the audience know this. People are looking for solutions, not problems.

For example, Bookakery Boxes’ PPC ad starts with, “Looking for a gift that will last beyond Christmas?” Their answer is their subscription box program, which lets people give books to their loved ones throughout the year.

6 Tips for Using PPC Ad Questions Successfully

It’s not just what you say; it’s how you say it. When it comes to questions in PPC ads, you need to know not just when to ask them but how and why you’re doing so.

1. Understand Your Message

What does your company stand for, and what does it offer? You need to answer these questions for yourself before you ask your audience anything.

The questions you ask readers should help them relate to your message.

For instance, if you run a travel agency focusing on affordability, you could ask, “Are you dreaming of a vacation but worried about the cost?”

Or, if you run a clothing store that donates a portion of all proceeds, you could ask, “Do you want to look great while helping others?”

In both of these, the audience knows what your company is all about from one simple question.

2. Keep Them to a Minimum

Chances are, we’ve all met someone who just constantly asks question after question, and eventually, they become background noise at best.

Questions are more effective when they are utilized infrequently.

Plus, asking too many questions could make your copy seem deceitful and spammy, like you’re trying to get answers out of them, not help them solve a problem. Not surprisingly, no one wants to see too many questions because we prefer to get answers or solutions.

Just include one question to maximize the impact of your ads.

3. Make the Questions Seem Natural

Questions are natural parts of human conversation, and copy should reflect that—and no more than that.

These days, it’s not uncommon for

keywords to be questions

. Historically, it was best to have your long-tail keywords be verbatim in your copy; now, search engines are smart enough to understand context. Don’t wedge those questions in, especially repeatedly, just to fit your keywords.

There’s nothing wrong with adding questions every now and then. You want to make your PPC

ad copy

seem like you’re encouraging a friend to make it more engaging and enticing. Just don’t overdo it.

4. Understand Your Audience

Picking the right question involves understanding your audience.

What are the most common dilemmas of your target audience? Why would they need your products or services? Formulating questions along these lines will help you create copy that resonates with your intended viewers.

5. Keep Questions Positive

Your questions should make people excited, not scared or unhappy. A question that only has a negative response could lead to a negative perception of your brand.

For example, the question “Do you want a house infested with rats?” could make readers uncomfortable and respond strongly with “no,” or even, “how dare you assume I would?” After all, it conjures an image of a house with a rat infestation and implies someone, somewhere, may say, “why yes, yes I do!”

In contrast, the question “Do you have rats and want them gone?” makes your intended message more concise and clear. Readers know you’re offering products and services designed to take care of a rat infestation without assuming they do have a house full of rats.

Plus, people want solutions to their problems, and positively phrased questions and responses offer those.

6. Only Ask When You Know What the Answer Will Be

When you ask someone to become engaged to be married, you’re likely already pretty sure they’ll say “yes.” The same goes when asking a reader to engage with your content—you need to be pretty sure the answer will be “yes.”

In other words, the “yes” should be so expected that the question is rhetorical.

For example, Plato’s Closet has a PPC ad with the words, “Ready to upgrade your closet?”

In this situation, people who read the copy are more likely to stop and stare because of the

free shipping

option. The question just drove the message home.

Getting readers to respond “yes” to this early on, to the point where they click on the

CTA

, may make them more likely to answer “yes” once they’ve reached your product page. They’re already pretty excited about the questions they’ve already responded affirmatively to.

Conclusion

Questions in PPC ads could help you engage with your readers in various ways.

They can introduce your business, engage your audience at a human level, or make them excited to learn more. It can also be used to bring up a solution to a problem, which may encourage your audience to respond to your

CTA

.

Ask questions aligned with your main message. Make sure they seem natural and show you understand your

target audience

.

As long as you keep these tips in mind, you could create PPC ads that produce excellent results.

How will you use questions to get more engagement with your PPC ads?

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Amounts of Traffic to Your Website

• 
  SEO
  
  – unlock massive amounts of SEO traffic. See real results.
• 
  Content Marketing
  
  – our team creates epic content that will get shared, get links, and attract traffic.
• 
  Paid Media
  
  – effective paid strategies with clear ROI.

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

When you’re trying to make the sale, you want to be as tactful as possible. You want to talk to your customer at the exact time they want what you’re selling.

This means going beyond storing their basic contact information and tracking points of contact, rebuttals, and previous sales deals.

That’s where contact management software can be one of your most valuable sales tools. It helps you streamline your sales process so that you can close sales faster, keep your most valuable customers, and grow your business.

But how do you find the right contact manager to integrate into your sales system?

In this extensive guide, I review five of the top contact management tools on the market and walk you through the best features as well as their price points.

Let’s get started.

#1 –

HubSpot

Review — The Best Free Contact Management System

HubSpot

stands alone as a powerful free contact management system with tons of accessible tools to enhance your sales cycle from beginning to end.

That’s because HubSpot gives away a free version of its award-winning

CRM (customer relationship management) software

. Contact management is one of the foundational services included with this suite, but you will find tools for sales, marketing, and customer service teams.

For a free product, it’s unbelievably rich.

Focusing in on just the list of contact management tasks you can do for free with HubSpot’s software still gives you a long list. You can keep track of contact website activity, deals, company insights, manage ticketing, manage ads, email tracking and notifications, and even messenger integrations.

HubSpot’s free contact management software is an excellent stepping stone toward more varied and growth-oriented contact management as your business grows since you can always upgrade to one of their paid CRM plans without having to migrate.

If you’re getting started with contact management and want to do more with your contacts in terms of sales strategy on a budget, I recommend you start onboarding HubSpot’s free tools for a strong beginning.

Start using

HubSpot for free here.

#2 –

Bigin


Review



— The Best For Simple Contact Management

A small or mid-sized business doesn’t always have use for tools built with enterprises in mind.

Bigin

takes the prize for a simple yet reliable contact manager you can easily start with.

A single dashboard unifies all your data points so you can make strategic decisions at a glance and manage everyone on your roster. It helps to think of it as your own personal yellow pages except for ten times more useful.

You can do things like adding your preferred tags to contacts to find what you’re looking for quickly, glance over at your expected revenue numbers, and see all your pending tasks.

Bigin makes it easier for you to close deals by scheduling follow-up activities and then closely monitoring results, all on an intuitive dashboard.

Bigin’s simplicity bleeds into its pricing structure, too. Here’s a quick overview:

Free

• Single user
• 500 contacts
• One pipeline

Express – $7/user per month

• 50,000 contacts
• 5 pipelines
• Add 10,000 additional contacts for $1/month
• Up to 20 custom fields per module and 10 custom dashboards

It’s that simple. One user with one pipeline can manage up to 500 contacts free, forever. And the paid tier isn’t tough to stomach, either.

Get started with Bigin here

to go beyond managing a simple list of contacts.

#3 –

Pipedrive


Review



— The Best For Visual Contact Management

Pipedrive

is loved not just for the wide array of CMS tools it offers but because it makes the whole contact management and sales process straightforward and visual. It’s been used by over 90,000 companies in more than 170 countries and business giants like Vimeo, Amazon, and Re/Max.

Pipedrive is a highly intuitive system that easily updates and automates contact tasks and sales calls. The easy drag-and-drop features and their clean and approachable interface make them an easily adaptable and usable system.

With a visual dashboard in mind, they don’t falter in the features department, as it offers plenty of tools for powerful contact management like task automation, lead pipelines, and smart lists that track the last time you contacted a prospect.

You can always try Pipedrive free for 14 days. It doesn’t hurt to spend a few days trying out the software’s ins and outs to see if they’re a good company match. Otherwise, the ricing plans break into four tiers:

• Essential – $12.50
• Advanced – $24.90
• Professional – $49.90
• Enterprise – $99

#4 –

Zendesk


Review



— Best For Reporting and Analytics

Zendesk

is a dynamic CMS that emphasizes the analytical and reporting aspects of contact management.

The last thing you want is to grow a robust list of leads and then have no idea what to do with them due to lack of data. Zendesk’s analytics make it possible for you to engage in better conversations with your prospects with their pre-built analytics features.

With them, you can track rep activities, call response times, and live chat interactions. Their rich reporting features ensure you keep a finger on every touchpoint of your sales cycle. This makes it easy to increase the ROI of each sales rep on your team.

Zendesk’s price breakdowns can get specific depending on the solutions and features you’re looking for. The contact and relationship management tiers start at $19 per seat.

Here’s a quick overview of the pricing tiers:

• Team – $19 per seat per month
• Professional – $49 per seat per month
• Enterprise – $99 per seat per month
• Elite – $199 per seat per month

Get started

with a free demo of Zendesk here

.

#5 –

Salesforce


Review



— The Best Scalable CMS

Contact management software that scales with you and offers powerful tools to take you beyond the basics? There’s a tool for that. It’s called

Salesforce.

The point of a CMS is to increase the efficiency of your daily operations, so you’re never blindsided by lost sales or missed relationship-building opportunities.

Salesforce does that by offering the tools to build a good contact management base. This means contact history, survey answers, and email responses. But they take it a step further with their social data tool to keep track of what your customer is saying about products and services.

Not only that, but Salesforce makes it easy to collaborate with everyone in your business. You can share documents, comments, analytics and insights, sales history, and any other information relevant to your ROI.

On-the-go contact management is also possible with its mobile app. You can hop on a call armed with plenty of preemptive information about your customer from anywhere. This awesome array of tools makes Salesforce not only a contact management tool but a sales closing system, too, which is why it’s made it on my top five picks.

Here’s a breakdown of each plan they offer:

• Essential – $25
• Professional – $75
• Enterprise – $150
• Unlimited – $300

Each plan comes with:

• Account, contact, lead, and opportunity management
• Email integration with Gmail and Outlook
• Access to the Salesforce mobile app and all it’s features

The higher the tier, the more access to customizable features and tools you’ll have. Thankfully, you don’t have to jump right into a plan without testing how they work first.

Salesforce also gives you the option of testing any pricing tier first before committing.

Try Salesforce for free fi


rst here

and see what plan fits your contact management needs the best.

What I Looked at to Find the Best Contact Management Software

Choosing the best contact management software goes beyond making sure they provide the standard contact management software (CMS) tools like sales tracking, customer notes, emails, and sales history.

Your business is unique, which means your CMS needs are also unique. Because of this, it’s hard to pinpoint a one-size-fits-all CMS that you can use in any given sales scenario or industry.

You also have to consider the size of your team, your plans for scaling and revenue growth, and what functionalities are non-negotiable in your given industry.

Beyond that, there are a few specific key factors to think through when trying to make the best choice in a sea of software. Use these criteria to ensure you’re making the best contact management investment possible.

Reporting and Analytics Capabilities

Some contact management systems put more emphasis on sales reporting and analytics than others. This can prove to be a valuable asset or just an extra feature to your team, depending on how you handle your sales process.

These days, contact management software is increasingly robust in terms of the analytics it can gather to help you make the best sales decisions. Some of them can measure everything from live chat interactions to sales calls, email responses, and even what you’re prospective customers say on social media about you or your competitor’s product or service.

Deciding how deep you need your contact management analytics to go will ultimately depend on your sales goals and budget. Consulting with your sales team can be a sound idea in the process of making a final decision.

Sales Process and Software Fit

The sales process you use to sell printers isn’t necessarily the same one you’d use to sell premium car parts. This also means you’ll want to find a CMS that fits every unique point of sale your team goes through continuously.

If done right, this can mean higher ROI, shorter sales cycles, and more revenue. This is where it’s a good idea to take the time to test drive every prospective CMS that looks appealing to your sales team. Most of them have the option for a demo or a 14-day free trial.

These trials exist for a reason. I highly recommend you take advantage of them before you commit.

User Experience

The more scalable integrations and features a CMS has, the more likely it is to have a big learning curve. This is important to take into account when thinking about onboarding your sales team to the system successfully.

Besides that, the user experience for both your front-facing customer features like contact forms and chatbots and the backend features your sales team will have to interact with daily is also a crucial part of the process as far as ease of use goes.

An array of powerful features is pretty much useless if your sales team continually runs into trouble using them, or if integrations prove too clunky to operate properly.

This also raises questions about what support features your preferred CMS provides and whether they offer any accompanying training options like forums, live chats, or even training webinars.

Summary

Finding the right contact management system can make the difference between constant sales, shorter sales cycles, and more efficient business growth all around.

But it starts with figuring out what your sales needs are, how you go through your sales strategy, and what you need to optimize for higher ROI. Once you’ve figured out your key needs, you can start narrowing down your list of prospects.

My recommendations are all excellent products, but they each have their strong suit:

1. 
   HubSpot
   
   – Best free contact management software
2. 
   Bigin
   
   – Best for simple contact management
3. 
   Pipedrive
   
   – Best for visual contact management
4. 
   Zendesk
   
   – Best for reporting and analytics
5. 
   Salesforce
   
   – Best scalable contact management software

My top choices for effective contact management are

HubSpot

, because of their extensive list of free tools, and

Salesforce

, because of how versatile and adaptable they are. Make sure to use this review as a roadmap to make your final decision.

See How My Agency Can Drive

Massive

Amounts of Traffic to Your Website

• 
  SEO
  
  – unlock massive amounts of SEO traffic. See real results.
• 
  Content Marketing
  
  – our team creates epic content that will get shared, get links, and attract traffic.
• 
  Paid Media
  
  – effective paid strategies with clear ROI.

Book a Call

Of all the facts emerging about Green Energy, the most surprising is that creating green jobs looks like being the best reason to support climate change policy. This remarkable point has been identified in a Forbes article by the climate policy think tank “Energy Innovation”.  Meanwhile, solar has become cheaper than coal, and the best producing solar is providing electricity at the lowest cost ever.

There is no doubt that renewable energy jobs are positively booming across the US. Better still they are creating stable high-wage employment for blue-collar workers. This can only be good news after so many years when this sector has been the worst hit by high unemployment and job losses.

Renewable energy sources have to be developed fast to avoid the worst consequences of climate change. They do not at-source emit greenhouse gases, which is the number one enemy in all global warming. There is no choice, renewables it has to be.

But, somehow, while promoting climate change policy for its environmental benefits our policymakers seem to have missed the point that as the green energy sector grows, it’s creating a lot more jobs.

The fact is, according to “Energy Innovation”, it is creating between 3 and 5 times more jobs than in equivalent non-renewable sectors.

What is the Renewable Energy Sector?

The big 5 sources of renewable energy comprise:

• solar (PV),
• hydro,
• wind,
• biofuel and
• geothermal (energy we can collect from heat generated beneath or feet deep which rises from below the earth’ surface). Geothermal includes heat pumps that are installed in individual properties.

No scientists contest the fact that these sources are all constantly replenishing themselves!

Renewable energy, “alternative energy” or “clean energy”, comes from natural sources or processes that we cannot run out of.

Whereas coal and other non-renewable sources get more expensive all the time as the easy to mine coalfields, and oil reserves get used up and extraction systems have to move on. Renewable energy plants can stay where they are forever. All that is needed is maintenance from skilled staff to replace worn out parts.

This has an enormous benefit in lowering the costs of renewable energy over non-renewable resources.

But, quite apart from that, the technology used in renewable energy creation has been moving forward at an astonishing and accelerating pace. Let’s just take a look at progress in the US alone (and the US is far from being one of the best-performing nations in renewables globally):

The Current State of the Renewable Energy Industry in the US

Number of Wind Power Plants

Currently, there are more than 67,000 wind power turbines in operation in the US and another 200 major projects each with 50 or more turbines are in planning. All these wind farms will contribute to the creation of more than 600,000 direct and indirect jobs by 2050. The cost of wind energy has been steadily falling for many years. It has been claimed that the wind energy sector will soon employ more people than all oil, gas and nuclear power plants put together!

Number of Solar Power Plants

There are now in excess of 2,500 large utility-scale solar photo-voltaic (P.V.) electricity-generating solar power plants in operation and more than ever before are in planning. This industry has already created more than 260,000 direct and indirect jobs and is the clean energy equivalent of adding many coal power plants to our grid. (“Utility-scale” means over one megawatt (MW) of total electricity generating capacity.)

Number of Geothermal Heat Pumps

There are now 50,000 geothermal heat pumps installed in the United States each year and this number is rising rapidly. There are no national figures for employment in heat pump installation and maintenance and it is a part of the US HVAC industry. According to the Statista website the HVAC industry currently employs more than 500,000 people directly and the industry is already growing at close to 6% each year.

U.S. Solar Installers

There are now 11,000 solar installers in the United States. This industry creates jobs for those employed in sales, systems design, installation, training, marketing and permitting. As the sector grows, so will the jobs. There are already 2 million properties that have solar power installed, and over 1,500 solar power companies operating now in California.

U.S. Solar Farms. There are now 24 solar farms in operation and another 9 are in planning. This sector employs more than 10,000 people directly and will continue to do so well into the future.

Creating Green Jobs – An Obvious Truth

This is not an exhaustive list of the renewable energy sectors. But it does point to an obvious truth.

All energy sectors create jobs, generate tax revenue and provide green jobs for their:

• construction,
• operations,
• manufacturing,
• sales,
• accounting,
• engineering,
• research and development,
• administration,
• customer service,
• recruitment
• transportation,
• and information technology, to name just a few of the more important employment roles.

The Green Economy can create a lot of jobs. It creates “clean energy” jobs and it’s doing it quicker than other sectors.

Innovation in Green Energy Creates Brand New Jobs

It’s also innovating fast creating brand new jobs in manufacturing, sales, technology and IT, and the additional jobs that will come from new green companies like electric utility companies, solar panel installers and renewable energy developers.

The Green Economy is creating jobs for the workers who install solar panels on homes and businesses. It is creating jobs for the manufacturing workers who build wind turbines and huge solar panel arrays.

It is creating green jobs in the generation industry that pulls energy from the wind and sun.

It is creating jobs for the IT workers who develop the grid control systems to distribute the power across the nation.

Green Energy Creates Local Jobs

All energy sectors create jobs that are locally based. A large proportion of the jobs serve local energy supply needs and physically have to be serviced locally through human contact.

A high proportion of the new jobs are jobs that cannot be off-shored. They are not jobs that can be handled by staff in China, India or anywhere but locally. They require a physical human presence to operate, monitor and run the highly geographically distributed energy creation and distribution infrastructure which renewable energy production demands.

Creating Green Jobs – Looking Ahead

All sectors need to create more jobs if we are going to make the transition to 100% renewable energy by 2030. It’s the only way to make our planet a better place.

If you don’t think that you, your company, or your organization will be doing more to create jobs as you move your operations forward into being sustainable, think again. And, to participate in the new “circular economy” for materials, think again.

You would be unique in that and you may need to review your business plan.

The Green Economy Opportunity

The Green Economy is a huge opportunity for business owners and employees. That’s because there is every prospect that renewable energy will be the cheapest energy in 30 years time, that the world has ever known. And, the early-adopting nations will be the biggest benefactors.

As long ago as autumn 2020, the International Energy Agency released its latest World Energy Outlook for 2020 in which the IEA officially states that solar from the latest solar generating techniques is the cheapest electricity in history. Solar power has already become cheaper than coal and gas and that goes for most major countries.

We think that wind and a number of the other main renewables will follow this lead in the years to come. This leads us to say:

“Create green jobs not only brings a huge benefit for everyone who works in the green sector. But as a result energy costs will be lower than ever before. Historically low energy costs will raise living standards and job creation still further. “Creating Green Jobs” truly will the benefit of the whole economy.”

In fact, it is so huge that it will become a no brainer to go green. Look at it this way:

“If we don’t build jobs in the green sector, if we don’t create green jobs, we will never have the clean energy economy that we need. We will stay in the fossil economy and we will crash and burn.”

BUT, now consider the flip side of this:

“If we build green jobs, we adopt sustainable practices. We create new streams of revenue through the new circular economy. The collossal burden of our current wastefulness is reduced. Energy costs fall. These grow our bottom line, and bring in new customers that buy our products and services. A virtuous circle is built. We will have a stronger economy and a stronger foundation for a green energy system. It becomes the vehicle that can deliver the clean energy transition that we need.”

We all have a stake in the success of the industry. We need a plan, and we suggest the following:

A Plan to Create Jobs in the Green Sector

By creating renewable energy jobs. Here’s how:

1. Create wind energy jobs by building the wind industry. Government policies can be set up with investment assistance to just create wind jobs all day long, every day. The technology is available to build wind turbines out at sea. There are no restrictions on land availability for off-shore wind farms. Most of the world’s great cities are near water and can therefore be wind-energy supplied from off-shore.

2. Create solar jobs by building the solar industry. Again, implement policies to create solar projects all day long, every day.

3. Create geothermal jobs, by encouraging heat pump installation while also creating jobs by insulating homes better.

4. Create bio-energy jobs, especially by encouraging biogas production which by upgrading will produce biomethane. Use biomethane as the best “market-ready technology” to power vehicle transport until hydrogen-powered vehicles are readily available. (Discourage use of batteries in all HGV use, and encourage the development of batteries that are environmentally sustainable.)

5. Create jobs in a new hydrogen energy sector, using hydrogen for vehicle propulsion and as a renewable energy replacement for natural gas.

Do this, and let China keep burning coal. Make America great again, based upon moving fastest to cheaper renewable energy!

Creating Green Jobs – Summary and Conclusion

The key to achieving the least suffering from climate change is to create renewable energy jobs in the green sector.

To create renewable energy jobs you need to create a whole lot more green energy production projects.

Our politicians globally have been promising to implement Net Zero Carbon targets to achieve a point at which society ceases to discharge carbon dioxide. Global weather systems will then start to stabilize at a new higher average temperature.

Encouraging renewable energy production with its huge job creation potential will be essential.

It All Starts and Ends with Creating Jobs

That’s what I’ve been talking about in this article. I’m going to keep talking about this because this is the real job creation issue that we need to create as a country and not jobs by making stuff for personal use.

Yes, there will be jobs in the manufacturing industry. Yes, there are jobs galore to come from this in the distribution and storage industry. There are numerous other green job categories. I’m sure you can come up with many more. All you have to do is think of it:

• Creating green jobs means creating larger capacity in green industries.
• It ultimately contributes massively to our success in achieving our targets to limit the damage from climate change.
• Green jobs are already growing faster than any other large sector – even before Biden policies are implemented.
• Green jobs are less prone to the loss of employment overseas, but above all
• The faster the nation moves over to renewables the quicker the economy will benefit from the historically lower cost of renewable energy.
• The nations which develop their renewables technologies first will be able to sell the most renewable energy technology to other less developed nations at the highest profit margins.

Bold Climate Change Targets to Create Millions of Jobs

Creating green industries with really bold policies will create millions of jobs and increase the economy for years to come. Just think about it:

• Green jobs don’t just create revenues and new customers they also create wealth through lower energy costs.
• When you create new green industries, you will create new jobs, among the nations hardest-hit communities.
• You will heal the nation’s wounds by raising the numbers of those who are employed in reliable careers and rewarding blue-collar jobs.
• You will also create new customers in the ranks of the people on good wages.
• The leading nations who develop their renewable energy industries first will be the biggest winners.

The whole idea behind the green industries is that you will create a whole new generation of consumers. You will increase the country’s economy through reduced energy costs, and the sale of renewable technology to other nations.

This issue of creating green jobs isn’t just a good idea it’s a moral imperative.

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Copywriting is hard. Whether you’re writing product descriptions or

PPC ads

, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity.

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks?

Well, now it’s possible, thanks to AI copywriting tools powered by machine learning. Let me introduce you to how it works and how it could transform your

marketing strategy

.

What Is AI Copywriting and How Does It Work?

AI copywriting is essentially computer-generated writing created using

natural language processing

tools.

First, you decide what you want to write about and the type of content you need. This could be anything from a blog post to a short ad. Then, you set certain parameters for the AI tool to follow. For example, maybe you decide you want a social media post advertising a new yoga class.

Once the machine receives the instructions, it

generates content

based on these parameters by analyzing similar preexisting content from around the web and processing it into something new and plagiarism-free.

How are companies using AI copywriting? I’ll give you an example.

JPMorgan Chase

used an AI copywriting tool

to improve its CTAs and online ad copy for home equity lines of credit. They asked human copywriters to perform a similar task, and then they compared the results.

The findings? While the “human” copy generated 25 home equity applications, the AI copy generated 47. With the help of AI, JPMorgan Chase generated more potential customers than before. Impressive, right?

Why Should You Use an AI Copywriting Tool?

There are a few reasons why marketers and copywriters might check out AI copywriting tools.

First, AI copywriting saves you time. These tools can analyze data much quicker than humans can, so they can instantly generate full articles. They work 24/7, too, so you can literally craft content in your sleep!

Also, just think about how convenient AI copywriting is. If you need bulk content, such as

product descriptions

, AI copywriting handles these jobs for you, so you’re free to focus on more demanding marketing tasks like lead generation and KPI tracking.

Finally, AI copywriting tools can save you from the dreaded “writer’s block” that every writer experiences at some point. Whether you need help

brainstorming ideas

or generating some content, an AI tool can help you get going again.

If you’re a busy content creator with multiple deadlines or dreams of scaling your content production, it’s worth exploring how AI copywriting may help you.

AI Copywriting Limitations

Like any digital marketing tool, AI copywriting has its limitations.

First, although AI tech is impressive, AI copywriting tools don’t write anything truly original. Remember, we’re talking about a machine. They’re “fed” articles and content written by human copywriters and essentially mix them up to create something new.

AI tools produce great copy, but just because it’s “new” copy doesn’t mean it’s original.

What’s more, AI tools can’t replicate human emotion. Why is this a drawback? Well,

emotion matters

in marketing. In fact, when it comes to consumer buying behavior,

feelings are more influential

than any other variable, so you should try to invoke emotion through your content.

In short, while it’s great for bulk projects, you might not find AI copywriting helpful for crafting those more emotive posts that need a personal touch and true creative thought.

Finally, the AI tools we have right now aren’t great at picking up “awkward” phrasing. Although the writing (usually) makes grammatical sense, you’ll still need to proofread the copy to identify any incorrect phrases and awkward wording.

The takeaway? AI copywriting tools can support your marketing efforts, sure, but they’re not a complete substitute for human content creation. Just think of them as another highly useful tool in your toolbox.

5 AI Copywriting Tools for Content Creation

Ready to try out some AI copywriting tools? There are plenty out there, but here are the five I suggest you try first.

1. CopyAI

Got writer’s block?

CopyAI

is here to help. From brainstorming topics to crafting social media posts, CopyAI can help you go from stuck to inspired within minutes.

How does it work? It’s a simple enough concept. CopyAI uses a highly advanced machine language model, GPT-3, to produce authentic, human-like copy almost instantly. You just select a copy type, provide some words, phrases, and descriptions to base content around, and watch CopyAI do the rest.

Key Features

One thing that’s great about CopyAI is how simple it is to get going. You only need to provide a few words to generate copy including Instagram captions, product descriptions, and even product value propositions in seconds.

What makes CopyAI stand out, though, is its suite of idea generation tools. Whether you need a viral post idea or you’re just stuck on what to write about next, CopyAI gets you moving again.

Pricing

You can choose from

two packages

. The “Solo” package costs $420 a year (billed monthly at $35) or $49 for rolling monthly subscriptions, and it gives you access to all CopyAI tools, unlimited runs, and around-the-clock support.

The “Multiple Seats” package is better for larger businesses because it includes collaboration tools to support multiple teams. Prices are on request.

Not sure if CopyAI is right for you? You can try it free for seven days.

2. Wordtune

Do you have trouble saying exactly what you mean?

Wordtune

can help you get the words right. This AI copywriting companion works alongside you in real-time, helping you rephrase and reword your content without sacrificing flow, tone, or meaning.

Since it’s not a fully-fledged article generator like CopyAI, it’s best for marketers who want to write copy and need help shaping it. It could save you time spent agonizing over word choice and sentence structure while giving you the creative freedom to write your content.

Key Features

Designed with the discerning content writer in mind, Wordtune can assist with everything from sentence length to full-length article rewrites. This could be great for marketers looking to

repurpose content

across different platforms who want help condensing and rewording their copy.

Once you add the Chrome extension, you can instantly use it across popular websites such as Twitter, Grammarly, and LinkedIn, making it one of the most efficient AI copywriting and grammar-assistance tools out there.

Pricing

If you just want help rewording a sentence or two, there’s a free plan.

However, if you want access to features like sentence length controllers, tone controllers, and word searches, sign up for Premium. You can either pay $24.99 a month or save money and pay $119 for the year. You’ll get access to all features other than team billing.

Do you have a larger business or multiple teams working together? Check out the Premium for Teams tier. The prices vary depending on the scope of the services you require.

3. Copysmith

Need help scaling your marketing and driving growth through copy? Check out

Copysmith

.

Whether you’re a freelancer or you’re managing an in-house marketing team, Copysmith gives you the tools you need to actually accelerate your growth through tailored marketing, not just create great copy.

Key Features

Copysmith boasts a really impressive range of tools for busy marketing teams and copywriters.

For example, if you run an online store, Copysmith can generate a whole FAQ section for you plus unlimited product descriptions. Need taglines to boost your brand profile? Copysmith can turn your brand vision into engaging, memorable ad copy, and you can store all your client copy in one place.

Pricing

Unfortunately, there’s no free option, but if you’re happy paying for AI copywriting support, you have

three choices

.

First, we’ve got the Starter package. For an annual subscription, it’s $192 which works out at $16 per month. However, you can instead opt for a monthly subscription, which is $19 per month. For your money, you’ll get 20 plagiarism checks per month, Google Ad integrations and Chrome extensions so you can access copywriting support within your browser.

Next, there’s the Professional tier, which costs $600 per year (working out at $50 per month) or $59 for a monthly subscription. You’ll get everything in the Starter package, plus extra plagiarism checks and 100 generated blog posts to get your creative juices flowing.

Finally, there’s the Enterprise package, which comes in at $5,088 annually or $499 if you pay monthly instead. It comes with unlimited plagiarism checks and blog ideas, plus a suite of integrations including Shopify, so you’ll never be stuck for a product description again!

4. Wordsmith

Do you rely heavily on data for your day-to-day decision-making? If so, check out

Wordsmith

. This platform generates natural-sounding content based on analyzing large data sets, so you can use it for everything from journalism to financial reporting.

Key Features

Like Copysmith, Wordsmith is all about scale. All you need to do is create one template, set up a few variables, and Wordsmith will generate multiple alternative scripts. For example, you can write chatbot scripts for responding to various complex customer requests or write a video game script.

Wordsmith is also great for presenting financial data in understandable English to help you with your financial reporting and tracking needs: The AP uses it to publish

more than 3,000 financial reports

every quarter!

Pricing

The pricing structure isn’t public, so you’ll need to request a free demo and tell Wordsmith a little more about your business and content needs to get a quote.

5. Writesonic

Looking for an AI tool you can scale as your business grows?

Writesonic

might be for you.

“Trained” on successful copy from popular brands, Writesonic can help you generate everything from landing pages to Facebook ads, and it’s designed to maximize your chances of ranking well on search engines. Simply select a template and supply a few lines of description, and Writesonic will provide multiple copy samples for you to choose from.

Key Features

Writesonic is great for marketers who want to automate their more mundane writing tasks like welcome emails and SEO meta descriptions. The billing structure is really flexible, too, so you can scale your package to suit your evolving business needs.

However, one of the standout features is the landing page generator. By supplying just a few key details, you can instantly generate an optimized, engaging landing page. Check out an

example of a landing page

for Monday.com.

Pricing

There are

three pricing tiers

.

• 
  Starter:
  
  It’s $29 per month (or $25 per month if you pay for an annual subscription) to get 75 credits and access to basic features like SEO tags and the content rephraser.
• 
  Professional:
  
  You can pay $99 for monthly rolling subscriptions, but it’s cheaper to buy an annual subscription and pay $89 per month. However, you’re capped at 150 credits per month for features such as blog outlines.
• 
  Business:
  
  Coming in at $449 per month for annual subscriptions or $499 for a single month, you get everything in the Professional package plus 1200 credits for advanced features like full article writing.

Writesonic offers 10 free credits so you can check out the functionality before committing to a paid package. You can also pay-as-you-go rather than buy a monthly subscription if your content needs vary from month to month.

Conclusion

Whether you’re a digital marketer or a busy copywriter, AI copywriting tools can help you

scale your content creation

and achieve your business goals. They’re easy to learn and fun to use, and best of all, they produce natural, engaging copy to support your content needs.

Since every AI copywriting tool is slightly different, it’s best to check out a free trial or two before you commit to a purchase. This way, you’ll get a sense of how the tools work and which one best supports your

business strategy

.

Have you tried AI copywriting tools yet?

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• 
  SEO
  
  – unlock massive amounts of SEO traffic. See real results.
• 
  Content Marketing
  
  – our team creates epic content that will get shared, get links, and attract traffic.
• 
  Paid Media
  
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There are many methods to finding a reliable and credible “Rent a Car” company in Las Vegas. A person just needs to take some time to research and compare among several types of rental companies that offer reliable vehicles. Several methods for finding a good car rental service include:

Online Rental

Many online rental services in las Vegas are listed in the National Automobile Dealers Association (NADA) website. The website has information pertaining to vehicle rental companies. The website also gives information regarding car rental rates, complete without any obligation.

Strip Car Rental

The NADA website provides contact information for more than just one hundred and sixty-five discount car rental companies in las Vegas. Most of them are located in and around the Las Vegas strip. A person can contact any of these companies to reserve a rented car of choice. There is no obligation to rent from any of these companies when in Las Vegas.

Car Rental through the Strip

The hotels, casinos, restaurants, and shops along the strip provide shuttle service for their guest to their hotel or casino. Shuttle services are free during the daytime. However, shuttle tickets can be purchased for the evening and weekend. Shuttle tickets are valid for pick up from any location on the strip. Shuttle buses bring guests back to the strip after entertainment park visits or shows.

Day Trips

Numerous hotels and casinos in las Vegas allow for one or two day trips to their facilities. These day trips are usually inexpensive. These trips can be used for sightseeing during the day and to explore the strip at night. These trips can also be used for extended family camping trips that can span the duration of a week.

Car Rental through the Las Vegas Attractions

Most of the major theme parks, malls, and restaurants in las Vegas have onsite car rental shops. The rates for renting a vehicle can differ considerably among the attractions. For instance, a visitor to the World’s largest indoor aquarium can expect to pay around $100 for a round trip rental car. Visitors to the world’s tallest Ferris wheel can expect to pay around fifty dollars for a one-day trip.

Opening Hours

The opening hours and location of the various las Vegas attractions will affect the price that one will pay for a rental car. The easiest way to determine if the price will be high is to call the company a day in advance and ask the price. It is important to keep in mind that most of the higher priced tours will operate after the regular opening hours. It will be impossible to obtain a rental car on opening day. Another way to determine opening hours is to contact the company at any time during the day and ask what special offers they have. This is usually done during the pre-show hours.

Rent a Car through the Nevada Division of Motor Vehicles

The Nevada DMV offers an online location that allows a consumer to look up the cost of las Vegas strip hotel rentals. The Las Vegas Strip is one of the most popular travel destinations in the world. One can find some great deals on hotels, shows, and attractions by calling the Nevada DMV. A business address and phone number are required. A typical discount offered by las Vegas car rental companies includes discounts for multiple vehicle rentals.

To Visit The High Roller

Many people who travel to Vegas often use the services of a high roller. A high roller is a type of limousine that can accommodate up to 12 people. They are the VIP’s of Las Vegas. A lot of the high rollers will offer specials to visitors that allow them to rent a car for a low price or free of charge. A lot of the high rollers will have their own website with lots of special promotions.

Rental Cars

There are a number of car rental agencies that operate out of the Las Vegas strip. These cars are perfect for any business trip or vacation. They can easily be driven to any location with ease. Most las Vegas car rental companies offer a choice of different models and colors. For a business trip the flat top version is perfect for the trip.

These are just a few of the many fun things you can do in the Las Vegas strip

There are also a number of other fun things you can do in las Vegas. One of the largest of these would be the numerous amusement park rides. If you are in town for any reason, a little bit of entertainment never hurt.

Last Minute Car Rentals in Vegas

If you are planning a trip to Las Vegas, Nevada and you want to rent a car then you need to know how you can get the best deals on your auto rental. One way that you can save money when renting a vehicle in Las Vegas is to use a company that offers last minute airfare to Vegas. Just like with hotel accommodations, there will always be something better than what you are going to find at the hotel. However, if you book your airfare for Vegas far enough in advance, you can save hundreds of dollars on a one way Vegas rental car.

The best way to find last minute Vegas airport rental rates is to look online at RentaCar24.space. This way you can be sure you are getting the best possible rates on a Vegas trip. You do not want to have to pay full price for a plane ticket if you can get it for half price or even less. So make sure that you check back often for great last minute Vegas flight deals.

Another way to find lower rent a car prices in Vegas is to use your credit card

Most companies will have credit card discounts for clients who use their credit card to rent a car in Vegas. Look for credit card offers from top companies such as Enterprise, National Car Rental, Hertz, and Thrifty Car Rental. Not all hotels, airlines and rental car companies offer credit card discounts. Check with them to see if they do. Even if you do not have a credit card, most companies will still allow you to rent a car with your debit or credit card.

Most companies will require that you have a deposit to cover the car rental

This deposit will have to be paid before the rent is started. You can usually avoid this requirement by presenting a credit card with cash when you rent a car in Vegas. The company will either charge no fee or a very low one based on your credit history.

If you plan on renting more than just one car, it can be hard to get the best prices

However, if you are only planning on driving so many miles, it will be much easier to find the lowest rates. Remember to also check with each rental company to see if they offer any other discounts. While last minute Vegas rental prices are great, there are some people who like to rent a car in advance to take advantage of any specials or to save money.

When planning your trip to Las Vegas, it is important to remember that you can rent a car at any time. Many hotels and attractions have special rates for groups who book ahead of time. With so much to see and do, Vegas can be exhausting. However, if you plan your trip well and follow these tips for last minute deals, you will be able to save money while enjoying yourself in Vegas. For more information, be sure to contact a local rental company in the area.

W King Air Pl, Las Vegas, NV 89108

http://www.rentacar24.space/

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How often do you see ads asking a question?

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer.

Does this method work for

PPC campaigns

?

In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so.

Why Should You Use Questions in Your PPC Ads?

Questions are how people show interest in each other’s lives, and they’re a regular part of our everyday lives to boot. When ads use questions effectively, potential customers may feel like the brand cares about them and isn’t simply trying to sell them something.

That said, marketers can’t measure how customers feel. But, you can measure data to see if your questions in PPC ads are driving people to your page. Here are some reasons marketers have discovered questions in PPC ads work:

1. Get People’s Attention

A question can easily pique people’s interest, especially if it’s about a relatable struggle.

Let’s say you’re a marketing agency.

Try starting your PPC ads with statements like, “Do you want to increase your conversion rate?” or “Do you want to boost marketing results?”

The answers to these questions may seem like no-brainers. Yet, they can easily attract the attention of business owners who are desperately looking for ways to improve their sales results, as they want you to answer these questions for them without having to dig further.

2. Questions Can Boost Engagement

Engaging your audience

is essential. If they feel like you’re talking at them, not with them, they have no reason to click, like, share, or comment.

So, if you ask a question they want an answer to or want to answer, you’re inviting them into the conversation, not giving them the hard sell.

Your ultimate goal is to convert people into paying customers, but engaging with them via questions could get them to want to purchase from you instead of the person who simply said: “buy our product.”

3. More Clicks on PPC Ads with Questions

Not only can questions pique interest, but they can tap into a feeling of social obligation. When you ask someone a question in “real life,” they often feel obligated to answer. While your PPC ad isn’t staring at a user anticipating an answer, the reader could feel like they need to respond.

Or, they could have that question themselves—maybe they even typed in that exact question, and that’s why they see your ad. It could feel like they asked you the question and are now the ones waiting for your answer!

Asking a question you want them to answer, like “Are you ready to take the leap?” or a question they may have asked, like “Why should I travel to Iceland?” could make them click.

Note: Be sure your PPC ad’s link actually answers the question, provides relevant information before they provide contact information, or is directly related to the query in another way. Don’t just send them to your homepage unless the answer is there.

4. Showcase Brand Personality

The questions you ask will give customers an idea about your

brand identity

or personality.

Let’s take a look at the difference between these two questions:

“What’s your next six-figure move?”

“If you could travel anywhere for free, where would it be?”

The first question will likely give the impression that a business-savvy financial advisor or entrepreneur wrote the ad. It may even attract like-minded individuals who want to learn about generating passive income or building their own business.

The second question could let viewers see you as a company with a genuine interest in their dreams and futures. The “if you could” portion may also trigger viewers to share the dream destinations they’ve been saving up for, which could increase visibility if your PPC ad is on social media and not a search engine.

You only have one chance to make a good first impression, so be sure your question does that for you.

5 Times You Should Use Questions in PPC Ads

How can you utilize questions when making your PPC ads? Here are five ways you can use them to yield the results you want.

1. Use Questions to Make a Tough Sell

There are brand messages which are easy to communicate, like “Buy now to get 70 percent off your first order,” or “Sign up to get free access to our course.” These statements answer a question that didn’t even need to be asked: “Do you want something for cheap or free?” So, questions aren’t needed.

However, when you’re making a tough sell, peppering your ad with a few questions can help readers ease into the idea of consuming your content or opting into your business.

Let’s say you’re a blogger in the finance industry who wants to talk about the perks of investing. Money can be a touchy subject—even an intimidating one—for many. Using questions focusing on the perks of investing or reflecting things readers may already be wondering could draw them in.

You could write something like, “Do you want to abandon the 9-to-5 grind and be your own boss?” or “Do you want to retire in your 50s?”

These inquiries can get people to notice your ads because they’re exciting and relatable.

2. Use Questions as Conversation Starters

Think about the last time you approached a stranger in a social situation.

To avoid being awkward, you probably introduced yourself with your name and a brief statement, then asked a question like, “How do you know [insert mutual friend’s name]?”

It’s the same way for PPC ads.

Questions are a good starting point to introducing your business and the services you offer without putting on too much pressure.

For example, Ready Set Food’s PPC ads introduce the company by name and give some basic information. First-time parents who are concerned about their baby’s diets may already be interested in the topic, but the CTA “How Does It Work?” truly gets the conversation started.

3. Use Questions to Encourage Readers to Click the CTA

Asking a question reflecting the reader’s thoughts or addressing a pain point could lead them to click the call-to-action (CTA). The CTA could be the question itself, or the question could lead to the CTA.

A question that could be the CTA is reflected in the Ready, Set, Food ad above: How does it work?

Regent Atlantic’s PPC ad uses a question to lead readers to the CTA by asking, “Do you have a financial plan that works for you?” They then encourage people to click their ad to get the financial help they need.

4. Use Questions to Introduce Your Business

Including a question related to your businesses’ niche is a good starting point to establishing a relationship with your customers.

SEO agency Pushfire starts with the question, “Tired of SEO services that take shortcuts or attempt to game the latest algorithm?” Since SEO is a broad and complicated topic, the loaded question helps give a brief introduction of what their agency offers and how hard they’re willing to work for you.

5. Use a Question to Introduce a Solution

PPC ads can have questions that introduce problems the audience may already have.

Your products or services should provide the solution, immediately answering the question in a way that lets the audience know this. People are looking for solutions, not problems.

For example, Bookakery Boxes’ PPC ad starts with, “Looking for a gift that will last beyond Christmas?” Their answer is their subscription box program, which lets people give books to their loved ones throughout the year.

6 Tips for Using PPC Ad Questions Successfully

It’s not just what you say; it’s how you say it. When it comes to questions in PPC ads, you need to know not just when to ask them but how and why you’re doing so.

1. Understand Your Message

What does your company stand for, and what does it offer? You need to answer these questions for yourself before you ask your audience anything.

The questions you ask readers should help them relate to your message.

For instance, if you run a travel agency focusing on affordability, you could ask, “Are you dreaming of a vacation but worried about the cost?”

Or, if you run a clothing store that donates a portion of all proceeds, you could ask, “Do you want to look great while helping others?”

In both of these, the audience knows what your company is all about from one simple question.

2. Keep Them to a Minimum

Chances are, we’ve all met someone who just constantly asks question after question, and eventually, they become background noise at best.

Questions are more effective when they are utilized infrequently.

Plus, asking too many questions could make your copy seem deceitful and spammy, like you’re trying to get answers out of them, not help them solve a problem. Not surprisingly, no one wants to see too many questions because we prefer to get answers or solutions.

Just include one question to maximize the impact of your ads.

3. Make the Questions Seem Natural

Questions are natural parts of human conversation, and copy should reflect that—and no more than that.

These days, it’s not uncommon for

keywords to be questions

. Historically, it was best to have your long-tail keywords be verbatim in your copy; now, search engines are smart enough to understand context. Don’t wedge those questions in, especially repeatedly, just to fit your keywords.

There’s nothing wrong with adding questions every now and then. You want to make your PPC

ad copy

seem like you’re encouraging a friend to make it more engaging and enticing. Just don’t overdo it.

4. Understand Your Audience

Picking the right question involves understanding your audience.

What are the most common dilemmas of your target audience? Why would they need your products or services? Formulating questions along these lines will help you create copy that resonates with your intended viewers.

5. Keep Questions Positive

Your questions should make people excited, not scared or unhappy. A question that only has a negative response could lead to a negative perception of your brand.

For example, the question “Do you want a house infested with rats?” could make readers uncomfortable and respond strongly with “no,” or even, “how dare you assume I would?” After all, it conjures an image of a house with a rat infestation and implies someone, somewhere, may say, “why yes, yes I do!”

In contrast, the question “Do you have rats and want them gone?” makes your intended message more concise and clear. Readers know you’re offering products and services designed to take care of a rat infestation without assuming they do have a house full of rats.

Plus, people want solutions to their problems, and positively phrased questions and responses offer those.

6. Only Ask When You Know What the Answer Will Be

When you ask someone to become engaged to be married, you’re likely already pretty sure they’ll say “yes.” The same goes when asking a reader to engage with your content—you need to be pretty sure the answer will be “yes.”

In other words, the “yes” should be so expected that the question is rhetorical.

For example, Plato’s Closet has a PPC ad with the words, “Ready to upgrade your closet?”

In this situation, people who read the copy are more likely to stop and stare because of the

free shipping

option. The question just drove the message home.

Getting readers to respond “yes” to this early on, to the point where they click on the

CTA

, may make them more likely to answer “yes” once they’ve reached your product page. They’re already pretty excited about the questions they’ve already responded affirmatively to.

Conclusion

Questions in PPC ads could help you engage with your readers in various ways.

They can introduce your business, engage your audience at a human level, or make them excited to learn more. It can also be used to bring up a solution to a problem, which may encourage your audience to respond to your

CTA

.

Ask questions aligned with your main message. Make sure they seem natural and show you understand your

target audience

.

As long as you keep these tips in mind, you could create PPC ads that produce excellent results.

How will you use questions to get more engagement with your PPC ads?

See How My Agency Can Drive

Massive

Amounts of Traffic to Your Website

• 
  SEO
  
  – unlock massive amounts of SEO traffic. See real results.
• 
  Content Marketing
  
  – our team creates epic content that will get shared, get links, and attract traffic.
• 
  Paid Media
  
  – effective paid strategies with clear ROI.

Book a Call

Of all the facts emerging about Green Energy, the most surprising is that creating green jobs looks like being the best reason to support climate change policy. This remarkable point has been identified in a Forbes article by the climate policy think tank “Energy Innovation”.  Meanwhile, solar has become cheaper than coal, and the best producing solar is providing electricity at the lowest cost ever.

There is no doubt that renewable energy jobs are positively booming across the US. Better still they are creating stable high-wage employment for blue-collar workers. This can only be good news after so many years when this sector has been the worst hit by high unemployment and job losses.

Renewable energy sources have to be developed fast to avoid the worst consequences of climate change. They do not at-source emit greenhouse gases, which is the number one enemy in all global warming. There is no choice, renewables it has to be.

But, somehow, while promoting climate change policy for its environmental benefits our policymakers seem to have missed the point that as the green energy sector grows, it’s creating a lot more jobs.

The fact is, according to “Energy Innovation”, it is creating between 3 and 5 times more jobs than in equivalent non-renewable sectors.

What is the Renewable Energy Sector?

The big 5 sources of renewable energy comprise:

• solar (PV),
• hydro,
• wind,
• biofuel and
• geothermal (energy we can collect from heat generated beneath or feet deep which rises from below the earth’ surface). Geothermal includes heat pumps that are installed in individual properties.

No scientists contest the fact that these sources are all constantly replenishing themselves!

Renewable energy, “alternative energy” or “clean energy”, comes from natural sources or processes that we cannot run out of.

Whereas coal and other non-renewable sources get more expensive all the time as the easy to mine coalfields, and oil reserves get used up and extraction systems have to move on. Renewable energy plants can stay where they are forever. All that is needed is maintenance from skilled staff to replace worn out parts.

This has an enormous benefit in lowering the costs of renewable energy over non-renewable resources.

But, quite apart from that, the technology used in renewable energy creation has been moving forward at an astonishing and accelerating pace. Let’s just take a look at progress in the US alone (and the US is far from being one of the best-performing nations in renewables globally):

The Current State of the Renewable Energy Industry in the US

Number of Wind Power Plants

Currently, there are more than 67,000 wind power turbines in operation in the US and another 200 major projects each with 50 or more turbines are in planning. All these wind farms will contribute to the creation of more than 600,000 direct and indirect jobs by 2050. The cost of wind energy has been steadily falling for many years. It has been claimed that the wind energy sector will soon employ more people than all oil, gas and nuclear power plants put together!

Number of Solar Power Plants

There are now in excess of 2,500 large utility-scale solar photo-voltaic (P.V.) electricity-generating solar power plants in operation and more than ever before are in planning. This industry has already created more than 260,000 direct and indirect jobs and is the clean energy equivalent of adding many coal power plants to our grid. (“Utility-scale” means over one megawatt (MW) of total electricity generating capacity.)

Number of Geothermal Heat Pumps

There are now 50,000 geothermal heat pumps installed in the United States each year and this number is rising rapidly. There are no national figures for employment in heat pump installation and maintenance and it is a part of the US HVAC industry. According to the Statista website the HVAC industry currently employs more than 500,000 people directly and the industry is already growing at close to 6% each year.

U.S. Solar Installers

There are now 11,000 solar installers in the United States. This industry creates jobs for those employed in sales, systems design, installation, training, marketing and permitting. As the sector grows, so will the jobs. There are already 2 million properties that have solar power installed, and over 1,500 solar power companies operating now in California.

U.S. Solar Farms. There are now 24 solar farms in operation and another 9 are in planning. This sector employs more than 10,000 people directly and will continue to do so well into the future.

Creating Green Jobs – An Obvious Truth

This is not an exhaustive list of the renewable energy sectors. But it does point to an obvious truth.

All energy sectors create jobs, generate tax revenue and provide green jobs for their:

• construction,
• operations,
• manufacturing,
• sales,
• accounting,
• engineering,
• research and development,
• administration,
• customer service,
• recruitment
• transportation,
• and information technology, to name just a few of the more important employment roles.

The Green Economy can create a lot of jobs. It creates “clean energy” jobs and it’s doing it quicker than other sectors.

Innovation in Green Energy Creates Brand New Jobs

It’s also innovating fast creating brand new jobs in manufacturing, sales, technology and IT, and the additional jobs that will come from new green companies like electric utility companies, solar panel installers and renewable energy developers.

The Green Economy is creating jobs for the workers who install solar panels on homes and businesses. It is creating jobs for the manufacturing workers who build wind turbines and huge solar panel arrays.

It is creating green jobs in the generation industry that pulls energy from the wind and sun.

It is creating jobs for the IT workers who develop the grid control systems to distribute the power across the nation.

Green Energy Creates Local Jobs

All energy sectors create jobs that are locally based. A large proportion of the jobs serve local energy supply needs and physically have to be serviced locally through human contact.

A high proportion of the new jobs are jobs that cannot be off-shored. They are not jobs that can be handled by staff in China, India or anywhere but locally. They require a physical human presence to operate, monitor and run the highly geographically distributed energy creation and distribution infrastructure which renewable energy production demands.

Creating Green Jobs – Looking Ahead

All sectors need to create more jobs if we are going to make the transition to 100% renewable energy by 2030. It’s the only way to make our planet a better place.

If you don’t think that you, your company, or your organization will be doing more to create jobs as you move your operations forward into being sustainable, think again. And, to participate in the new “circular economy” for materials, think again.

You would be unique in that and you may need to review your business plan.

The Green Economy Opportunity

The Green Economy is a huge opportunity for business owners and employees. That’s because there is every prospect that renewable energy will be the cheapest energy in 30 years time, that the world has ever known. And, the early-adopting nations will be the biggest benefactors.

As long ago as autumn 2020, the International Energy Agency released its latest World Energy Outlook for 2020 in which the IEA officially states that solar from the latest solar generating techniques is the cheapest electricity in history. Solar power has already become cheaper than coal and gas and that goes for most major countries.

We think that wind and a number of the other main renewables will follow this lead in the years to come. This leads us to say:

“Create green jobs not only brings a huge benefit for everyone who works in the green sector. But as a result energy costs will be lower than ever before. Historically low energy costs will raise living standards and job creation still further. “Creating Green Jobs” truly will the benefit of the whole economy.”

In fact, it is so huge that it will become a no brainer to go green. Look at it this way:

“If we don’t build jobs in the green sector, if we don’t create green jobs, we will never have the clean energy economy that we need. We will stay in the fossil economy and we will crash and burn.”

BUT, now consider the flip side of this:

“If we build green jobs, we adopt sustainable practices. We create new streams of revenue through the new circular economy. The collossal burden of our current wastefulness is reduced. Energy costs fall. These grow our bottom line, and bring in new customers that buy our products and services. A virtuous circle is built. We will have a stronger economy and a stronger foundation for a green energy system. It becomes the vehicle that can deliver the clean energy transition that we need.”

We all have a stake in the success of the industry. We need a plan, and we suggest the following:

A Plan to Create Jobs in the Green Sector

By creating renewable energy jobs. Here’s how:

1. Create wind energy jobs by building the wind industry. Government policies can be set up with investment assistance to just create wind jobs all day long, every day. The technology is available to build wind turbines out at sea. There are no restrictions on land availability for off-shore wind farms. Most of the world’s great cities are near water and can therefore be wind-energy supplied from off-shore.

2. Create solar jobs by building the solar industry. Again, implement policies to create solar projects all day long, every day.

3. Create geothermal jobs, by encouraging heat pump installation while also creating jobs by insulating homes better.

4. Create bio-energy jobs, especially by encouraging biogas production which by upgrading will produce biomethane. Use biomethane as the best “market-ready technology” to power vehicle transport until hydrogen-powered vehicles are readily available. (Discourage use of batteries in all HGV use, and encourage the development of batteries that are environmentally sustainable.)

5. Create jobs in a new hydrogen energy sector, using hydrogen for vehicle propulsion and as a renewable energy replacement for natural gas.

Do this, and let China keep burning coal. Make America great again, based upon moving fastest to cheaper renewable energy!

Creating Green Jobs – Summary and Conclusion

The key to achieving the least suffering from climate change is to create renewable energy jobs in the green sector.

To create renewable energy jobs you need to create a whole lot more green energy production projects.

Our politicians globally have been promising to implement Net Zero Carbon targets to achieve a point at which society ceases to discharge carbon dioxide. Global weather systems will then start to stabilize at a new higher average temperature.

Encouraging renewable energy production with its huge job creation potential will be essential.

It All Starts and Ends with Creating Jobs

That’s what I’ve been talking about in this article. I’m going to keep talking about this because this is the real job creation issue that we need to create as a country and not jobs by making stuff for personal use.

Yes, there will be jobs in the manufacturing industry. Yes, there are jobs galore to come from this in the distribution and storage industry. There are numerous other green job categories. I’m sure you can come up with many more. All you have to do is think of it:

• Creating green jobs means creating larger capacity in green industries.
• It ultimately contributes massively to our success in achieving our targets to limit the damage from climate change.
• Green jobs are already growing faster than any other large sector – even before Biden policies are implemented.
• Green jobs are less prone to the loss of employment overseas, but above all
• The faster the nation moves over to renewables the quicker the economy will benefit from the historically lower cost of renewable energy.
• The nations which develop their renewables technologies first will be able to sell the most renewable energy technology to other less developed nations at the highest profit margins.

Bold Climate Change Targets to Create Millions of Jobs

Creating green industries with really bold policies will create millions of jobs and increase the economy for years to come. Just think about it:

• Green jobs don’t just create revenues and new customers they also create wealth through lower energy costs.
• When you create new green industries, you will create new jobs, among the nations hardest-hit communities.
• You will heal the nation’s wounds by raising the numbers of those who are employed in reliable careers and rewarding blue-collar jobs.
• You will also create new customers in the ranks of the people on good wages.
• The leading nations who develop their renewable energy industries first will be the biggest winners.

The whole idea behind the green industries is that you will create a whole new generation of consumers. You will increase the country’s economy through reduced energy costs, and the sale of renewable technology to other nations.

This issue of creating green jobs isn’t just a good idea it’s a moral imperative.

The Article Why Creating Green Jobs is the Best Reason to Support Climate Change Policy was found on https://limitsofstrategy.com

This post Why Creating Green Jobs is the Best Reason to Support Climate Change Policy first appeared on WalrusVideo

Earwax Buildup is caused by oil that develops in your ear canal. This oily wax protects your ear from dust, bacteria, and other foreign substances that can enter the ear. Sometimes, your glands produce more wax than necessary. Instead of emerging from the ear canal naturally, it hardens. If you attempt to clean your ears, you can push the earwax deeper into the canal, causing more earwax buildup and a potential blockage.

Earwax Buildup and Blockage

If you notice the signs and symptoms of earwax blockage, talk to your doctor. The signs and symptoms could indicate another condition. You may think you can manage earwax on your own, but there’s no way to tell if you have excessive earwax without having somebody, generally, your physician, look in your ears.

Signs and symptoms, such as ear pain or decreased hearing, don’t necessarily mean you have earwax. You may have another medical condition affecting your ears that needs to be treated.

We say that earwax is involved when it has accumulated in the ear canal to the point that there are signs that something is wrong. It’s important to know that ears never need to be cleaned for most people – they are designed to clean themselves.

Earwax buildup and blockages often occur when people use cotton swabs or hairpins to clean their ears. This only pushes the earwax further into the ears and can also cause injury to the ear.

Causes of earwax buildup

Cotton swabs. The use of cotton swabs usually causes earwax buildup. They push the earwax back in and solidify it. Fingers. A few children (maybe 5%) typically produce more earwax than others. It usually comes out if not pushed back in my fingers. Earplugs. Wearing earplugs of any kind can also push back earwax.

Your doctor may remove excess earwax with a small, curved instrument called a curette or by suction during an ear inspection. If earwax is a recurring problem, your doctor may recommend that you use an earwax removal medication, such as carbamide peroxide (Debrox Earwax Removal Kit, Murine Earwax Removal System). Because these drops can irritate the eardrum and ear canal’s sensitive skin, use them only as directed.

How to safely clean your child’s ears:

A moderate amount of earwax is healthy, so cleaning the ears is usually not necessary. However, if your child’s ears are accumulating wax in the ear canal, you must know how to clean his or her ears safely. Everyone has earwax, but some people notice it in their ears – or in their children’s ears – more than others.

Signs and symptoms of earwax buildup

The buildup of earwax can lead to infection. If you frequently suffer from ear infections or a disease’s symptoms, you should see a doctor to determine if earwax buildup is the cause.

Indications of an ear infection consist of serious discomfort in the ear that might or may not go away, visible discharge from the ear, hearing loss, an odor coming from the ear, coughing, fever, or dizziness.

Earwax buildup can be uncomfortable and cause sudden or partial hearing loss (usually temporary). Other symptoms include ear pain, a feeling of fullness in the ear, and ringing or buzzing. Earwax buildup can also lead to infection.

Signs of infection include severe or persistent pain in the ear, discharge from the ear, hearing loss, dizziness, fever, cough, and an odor coming from the ear. If you have symptoms of an ear infection, you should see a doctor and seek treatment.

Are you feeling slight discomfort in your ear? Some signs can reveal if you have a buildup of earwax. It is advisable to clean your ears so that you can take care of your well-being and hearing. Earwax is a natural body mechanism formed to protect your ear canals and prevent any infection from entering the area.

However, when it is created in excess, you can experience some discomfort that is easily treatable. In this Onehowto article, we’ll explain how to know if you have earwax buildup by telling you a few of the most evident symptoms of this condition so you can clean it naturally.

How to get rid of excess earwax

It would be best if you don’t try to dig out earwax deposits yourself. However, you can often get rid of excess earwax yourself. Years ago, my doctor recommended a procedure using olive oil and warm water to remove a buildup of earwax at home safely. When I suspect that earwax has accumulated, I get out my equipment:

• an eyedropper
• a hand-held onion syringe
• a little olive oil

I sterilize the eyedropper and syringe in boiling water, heat (to skin temperature) some oil on the stove, and use the eyedropper to put a few drops of the heated oil in each ear, tilting my head to the side so the oil can flow into the ear canal.

It is very tempting to treat earwax buildup at home, but we want to issue a word of caution. Please don’t try any home remedies to remove earwax. The best way to ensure your ears’ safety is to have a specialist examine your earwax deposits and determine the best treatment method. People do not need to visit a doctor frequently for the treatment of excessive earwax buildup.

Cleaning once a year at the doctor’s office should be sufficient to maintain ear health and proper earwax balance. If you have frequent earwax buildup, it is vital to see a doctor to ensure no underlying condition requires to be identified and treated.

If excessive earwax isn’t causing you any problems – pain, decreased hearing, or any of the other issues mentioned above – you can leave it alone. For many people, however, removing earwax is part of their regular hygiene routine. And some standard removal methods – like using cotton swabs or ear candles – can harm, but no good. If you wish to get rid of some of your earwax, here’s what you should consider.

Warning about ear candles

Do not clean your ears with hairpins, twisted napkin corners, or other long pointed objects. Do not insert cotton balls into the ear canal. They will only push the earwax deeper into the ear canal and cause a blockage. Do not use ear candles. The Food and Drug Administration issued a public warning in 2010 that using ear candles can cause serious injury.

The recent craze of ear candles is quite disturbing. Ear candles are marketed and sold to treat earwax buildup by removing earwax from the ears. Ear candling involves inserting a burning hollow candle into the ear to believe that the suction created by the lit candle will draw earwax out of the ear canal. These candles can cause injury to the ear and face, including.

Earwax in older adults

You may be at increased risk if you:

• You have a health condition that may cause increased earwax formation, such as eczema.
• You also increase your risk if you constantly put objects in your ear, such as a hearing aid
• Older adults and people with thinking disorders (cognitive problems) also have an increased
  risk.

Although earwax serves a beneficial function, it can occasionally cause problems, most likely in the form of earwax blockage. This condition occurs in 1 in 10 children, 1 in 20 adults, and 1 in 3 older adults. Earwax blockage is typically caused by excessive production or improper cleaning of earwax. Remarkably, the most common cause of blockage is improper removal of earwax.

The use of foreign objects often pushes it deeper into the ear instead of flushing it out. Extensive headphones use to listen to music can also trigger earwax buildup, as the headphones can typically prevent the wax from falling out of the ear canal.

When earwax accumulates in the ear canal over a long period, the color gradually begins to darken. The longer the earwax stagnates, the darker the color becomes. According to some studies on earwax accumulation, older adults and men are more likely to be affected by earwax accumulation over time.

The older you get, the more chance that you will also develop dark earwax. This is because older people tend to have drier ears, which don’t hold earwax as quickly. This means that the accumulation can be more substantial. Black earwax can affect anyone, regardless of where you are from or where you come from. Usually, discolored earwax is the result of some of the following things.

How to remove earwax at home

People who use hearing aids or headphones are also more prone to earwax buildup, as these devices can block the exit of earwax from the ear canal. Consult With Us before attempting to remove earwax at home, as you do not want to cause further damage to your ear. Using a cotton bud or other objects to get rid of earwax can push it further into the ear canal.

In some cases, your doctor may send patients home with an earwax removal kit. Earwax removal kits can also be purchased over-the-counter at most drugstores. These kits usually consist of a liquid that softens earwax and a small rubber ball syringe.

You are given instructions on how often to apply the liquid to your ear canals and leave it in your ears for a while to soften the wax. Bubbling and fizzy sensations in your ears are normal during application.

Then, gently rinse your ears with warm water using the bucket syringe to remove the earwax. It may take several days for your ear to become plugged entirely with earwax.

Earwax can be eliminated in numerous methods; a few of these techniques can be done in your home. Cleaning the outside of the ear by wiping it with a cloth and placing cerumenolytic solutions (solutions to dissolve wax) in the ear.

These solutions include baby oil, mineral oil, glycerin, peroxide-based ear drops (such as debrox®), hydrogen peroxide, and saline. Irrigating or spraying the ear. This involves flushing out the ear canal with a syringe of water or saline, usually after the earwax has been softened or dissolved by a cerumenolytic.

Should you use ear candles?

Ear candles are sold as an easy solution for people who want to get rid of their earwax. This technique involves inserting a lighted, hollow, cone-shaped candle made of beeswax into the ear.

This is supposed to draw the wax and other impurities out of the ear. However, as Gabriel discovered, after the candle is lit, a waxy deposit can be found in the center, even if the candle was not near an ear. Instead, the wax has come from inside the candle itself.

Remove the wax manually with special instruments. This should only be attempted by a physician who can use a cerumen spoon, forceps, or suction. Note: Irrigation should not be performed by or on individuals who have or suspect they have a perforation (hole) in the eardrum or tubes in the affected ear(s).

Readily available suction devices for home use (such as wax-vac) are not practical for most people and are therefore not recommended. Ear candles, which are touted as a natural way to remove earwax, are not only ineffective but can also cause injury to the ear. Injuries include burns to the pinna and ear canal and perforation of the eardrum.

Do not insert objects smaller than your elbow into the ear canal. Also, never put anything in your ears to remove earwax – including cotton swabs and candles. Use a damp cloth to wipe the outer part of your ear and remove earwax. If the audiologist recommends it, you can use a home rinse. Do not apply pressure when rinsing your ears, and use only an irrigation kit recommended by the audiologist.

What Is Earwax Buildup?

Earwax buildup can cause temporary reduced hearing and can cause pain in the ear, earache, or infection. If you notice earwax buildup, contact Dr. White. He can remove the earwax with a unique instrument in a short and painless procedure. Depending on your circumstances, Dr. White may also prescribe prescription ear drops or use ear irrigation equipment to flush the ear canal.

Earwax buildup can happen to anyone but it is more likely to occur in:

• People who use hearing aids or earplugs.
• People who put cotton swabs or other objects in their ears
• People with developmental disabilities
• People with ear canals are shaped in a way that interferes with natural earwax drainage.

When it comes to comprehensive ear cleaning, you should trust your hearing care professional with this task. While a light cleaning of your ears while at home is fine, if you have earwax buildup or other hearing problems, your hearing healthcare professional can not only treat your issues but also determine the cause.

When to Seek Medical Care for Earwax

Objects or insects in the ear can be brought into the ear by the patient or by an insect crawling into the ear. Earwax can also cause ear problems if cotton swabs are used too often to clean the ears. Symptoms of an object blocking the ear include inflammation and tenderness, redness, or discharge of pus or blood. When to see a doctor about an object or insect in the ear is included in the article information.

This content is accurate and true to the best of our knowledge. It is not a substitute for diagnosis, prognosis, treatment, prescription, or nutritional advice from a licensed physician. Medications, supplements, and natural remedies can have dangerous side effects. If you are pregnant or breastfeeding, consult a qualified provider on an individual basis. Seek help immediately if you are experiencing a medical emergency.

Ears are designed to clean themselves, so most people do not need to clean them manually. If you try to remove earwax with cotton swabs or hairpins, you are at a higher risk of earwax impaction. About 12 million people in the United States seek medical help for this condition each year. Other contributing factors may include:
A bony blockage, such as an osteoma.

Earwax Treatment and Self-Care at Home

There are several safe, natural ways to remove earwax at home; however, treatment by a doctor or other medical professional may still be necessary.

Home cerumen treatments are not uncommon, and many of the above treatments are available over-the-counter alone or in-ear wax removal kits. Cotton earplugs are not associated with cerumen impaction, but they have been associated with impaction and otitis externa and should be avoided.

Ear candling should also be avoided. Ear candling involves inserting a hollow candle into the external auditory canal and lighting it, with the patient lying on the opposite ear. In theory, the combination of heat and suction should remove earwax. However, in one study, ear candles did not produce suction or remove earwax and resulted in candle wax blockage in individuals who previously had clean ear canals.

Created By GQ Central Members

The Article Earwax Buildup And Blockage – What Is Earwax Buildup? First Appeared ON
: https://gqcentral.co.uk

This post Earwax Buildup And Blockage – What Is Earwax Buildup? first appeared on WalrusVideo

Of all the facts emerging about Green Energy, the most surprising is that creating green jobs looks like being the best reason to support climate change policy. This remarkable point has been identified in a Forbes article by the climate policy think tank “Energy Innovation”.  Meanwhile, solar has become cheaper than coal, and the best producing solar is providing electricity at the lowest cost ever.

There is no doubt that renewable energy jobs are positively booming across the US. Better still they are creating stable high-wage employment for blue-collar workers. This can only be good news after so many years when this sector has been the worst hit by high unemployment and job losses.

Renewable energy sources have to be developed fast to avoid the worst consequences of climate change. They do not at-source emit greenhouse gases, which is the number one enemy in all global warming. There is no choice, renewables it has to be.

But, somehow, while promoting climate change policy for its environmental benefits our policymakers seem to have missed the point that as the green energy sector grows, it’s creating a lot more jobs.

The fact is, according to “Energy Innovation”, it is creating between 3 and 5 times more jobs than in equivalent non-renewable sectors.

What is the Renewable Energy Sector?

The big 5 sources of renewable energy comprise:

• solar (PV),
• hydro,
• wind,
• biofuel and
• geothermal (energy we can collect from heat generated beneath or feet deep which rises from below the earth’ surface). Geothermal includes heat pumps that are installed in individual properties.

No scientists contest the fact that these sources are all constantly replenishing themselves!

Renewable energy, “alternative energy” or “clean energy”, comes from natural sources or processes that we cannot run out of.

Whereas coal and other non-renewable sources get more expensive all the time as the easy to mine coalfields, and oil reserves get used up and extraction systems have to move on. Renewable energy plants can stay where they are forever. All that is needed is maintenance from skilled staff to replace worn out parts.

This has an enormous benefit in lowering the costs of renewable energy over non-renewable resources.

But, quite apart from that, the technology used in renewable energy creation has been moving forward at an astonishing and accelerating pace. Let’s just take a look at progress in the US alone (and the US is far from being one of the best-performing nations in renewables globally):

The Current State of the Renewable Energy Industry in the US

Number of Wind Power Plants

Currently, there are more than 67,000 wind power turbines in operation in the US and another 200 major projects each with 50 or more turbines are in planning. All these wind farms will contribute to the creation of more than 600,000 direct and indirect jobs by 2050. The cost of wind energy has been steadily falling for many years. It has been claimed that the wind energy sector will soon employ more people than all oil, gas and nuclear power plants put together!

Number of Solar Power Plants

There are now in excess of 2,500 large utility-scale solar photo-voltaic (P.V.) electricity-generating solar power plants in operation and more than ever before are in planning. This industry has already created more than 260,000 direct and indirect jobs and is the clean energy equivalent of adding many coal power plants to our grid. (“Utility-scale” means over one megawatt (MW) of total electricity generating capacity.)

Number of Geothermal Heat Pumps

There are now 50,000 geothermal heat pumps installed in the United States each year and this number is rising rapidly. There are no national figures for employment in heat pump installation and maintenance and it is a part of the US HVAC industry. According to the Statista website the HVAC industry currently employs more than 500,000 people directly and the industry is already growing at close to 6% each year.

U.S. Solar Installers

There are now 11,000 solar installers in the United States. This industry creates jobs for those employed in sales, systems design, installation, training, marketing and permitting. As the sector grows, so will the jobs. There are already 2 million properties that have solar power installed, and over 1,500 solar power companies operating now in California.

U.S. Solar Farms. There are now 24 solar farms in operation and another 9 are in planning. This sector employs more than 10,000 people directly and will continue to do so well into the future.

Creating Green Jobs – An Obvious Truth

This is not an exhaustive list of the renewable energy sectors. But it does point to an obvious truth.

All energy sectors create jobs, generate tax revenue and provide green jobs for their:

• construction,
• operations,
• manufacturing,
• sales,
• accounting,
• engineering,
• research and development,
• administration,
• customer service,
• recruitment
• transportation,
• and information technology, to name just a few of the more important employment roles.

The Green Economy can create a lot of jobs. It creates “clean energy” jobs and it’s doing it quicker than other sectors.

Innovation in Green Energy Creates Brand New Jobs

It’s also innovating fast creating brand new jobs in manufacturing, sales, technology and IT, and the additional jobs that will come from new green companies like electric utility companies, solar panel installers and renewable energy developers.

The Green Economy is creating jobs for the workers who install solar panels on homes and businesses. It is creating jobs for the manufacturing workers who build wind turbines and huge solar panel arrays.

It is creating green jobs in the generation industry that pulls energy from the wind and sun.

It is creating jobs for the IT workers who develop the grid control systems to distribute the power across the nation.

Green Energy Creates Local Jobs

All energy sectors create jobs that are locally based. A large proportion of the jobs serve local energy supply needs and physically have to be serviced locally through human contact.

A high proportion of the new jobs are jobs that cannot be off-shored. They are not jobs that can be handled by staff in China, India or anywhere but locally. They require a physical human presence to operate, monitor and run the highly geographically distributed energy creation and distribution infrastructure which renewable energy production demands.

Creating Green Jobs – Looking Ahead

All sectors need to create more jobs if we are going to make the transition to 100% renewable energy by 2030. It’s the only way to make our planet a better place.

If you don’t think that you, your company, or your organization will be doing more to create jobs as you move your operations forward into being sustainable, think again. And, to participate in the new “circular economy” for materials, think again.

You would be unique in that and you may need to review your business plan.

The Green Economy Opportunity

The Green Economy is a huge opportunity for business owners and employees. That’s because there is every prospect that renewable energy will be the cheapest energy in 30 years time, that the world has ever known. And, the early-adopting nations will be the biggest benefactors.

As long ago as autumn 2020, the International Energy Agency released its latest World Energy Outlook for 2020 in which the IEA officially states that solar from the latest solar generating techniques is the cheapest electricity in history. Solar power has already become cheaper than coal and gas and that goes for most major countries.

We think that wind and a number of the other main renewables will follow this lead in the years to come. This leads us to say:

“Create green jobs not only brings a huge benefit for everyone who works in the green sector. But as a result energy costs will be lower than ever before. Historically low energy costs will raise living standards and job creation still further. “Creating Green Jobs” truly will the benefit of the whole economy.”

In fact, it is so huge that it will become a no brainer to go green. Look at it this way:

“If we don’t build jobs in the green sector, if we don’t create green jobs, we will never have the clean energy economy that we need. We will stay in the fossil economy and we will crash and burn.”

BUT, now consider the flip side of this:

“If we build green jobs, we adopt sustainable practices. We create new streams of revenue through the new circular economy. The collossal burden of our current wastefulness is reduced. Energy costs fall. These grow our bottom line, and bring in new customers that buy our products and services. A virtuous circle is built. We will have a stronger economy and a stronger foundation for a green energy system. It becomes the vehicle that can deliver the clean energy transition that we need.”

We all have a stake in the success of the industry. We need a plan, and we suggest the following:

A Plan to Create Jobs in the Green Sector

By creating renewable energy jobs. Here’s how:

1. Create wind energy jobs by building the wind industry. Government policies can be set up with investment assistance to just create wind jobs all day long, every day. The technology is available to build wind turbines out at sea. There are no restrictions on land availability for off-shore wind farms. Most of the world’s great cities are near water and can therefore be wind-energy supplied from off-shore.

2. Create solar jobs by building the solar industry. Again, implement policies to create solar projects all day long, every day.

3. Create geothermal jobs, by encouraging heat pump installation while also creating jobs by insulating homes better.

4. Create bio-energy jobs, especially by encouraging biogas production which by upgrading will produce biomethane. Use biomethane as the best “market-ready technology” to power vehicle transport until hydrogen-powered vehicles are readily available. (Discourage use of batteries in all HGV use, and encourage the development of batteries that are environmentally sustainable.)

5. Create jobs in a new hydrogen energy sector, using hydrogen for vehicle propulsion and as a renewable energy replacement for natural gas.

Do this, and let China keep burning coal. Make America great again, based upon moving fastest to cheaper renewable energy!

Creating Green Jobs – Summary and Conclusion

The key to achieving the least suffering from climate change is to create renewable energy jobs in the green sector.

To create renewable energy jobs you need to create a whole lot more green energy production projects.

Our politicians globally have been promising to implement Net Zero Carbon targets to achieve a point at which society ceases to discharge carbon dioxide. Global weather systems will then start to stabilize at a new higher average temperature.

Encouraging renewable energy production with its huge job creation potential will be essential.

It All Starts and Ends with Creating Jobs

That’s what I’ve been talking about in this article. I’m going to keep talking about this because this is the real job creation issue that we need to create as a country and not jobs by making stuff for personal use.

Yes, there will be jobs in the manufacturing industry. Yes, there are jobs galore to come from this in the distribution and storage industry. There are numerous other green job categories. I’m sure you can come up with many more. All you have to do is think of it:

• Creating green jobs means creating larger capacity in green industries.
• It ultimately contributes massively to our success in achieving our targets to limit the damage from climate change.
• Green jobs are already growing faster than any other large sector – even before Biden policies are implemented.
• Green jobs are less prone to the loss of employment overseas, but above all
• The faster the nation moves over to renewables the quicker the economy will benefit from the historically lower cost of renewable energy.
• The nations which develop their renewables technologies first will be able to sell the most renewable energy technology to other less developed nations at the highest profit margins.

Bold Climate Change Targets to Create Millions of Jobs

Creating green industries with really bold policies will create millions of jobs and increase the economy for years to come. Just think about it:

• Green jobs don’t just create revenues and new customers they also create wealth through lower energy costs.
• When you create new green industries, you will create new jobs, among the nations hardest-hit communities.
• You will heal the nation’s wounds by raising the numbers of those who are employed in reliable careers and rewarding blue-collar jobs.
• You will also create new customers in the ranks of the people on good wages.
• The leading nations who develop their renewable energy industries first will be the biggest winners.

The whole idea behind the green industries is that you will create a whole new generation of consumers. You will increase the country’s economy through reduced energy costs, and the sale of renewable technology to other nations.

This issue of creating green jobs isn’t just a good idea it’s a moral imperative.

The Article Why Creating Green Jobs is the Best Reason to Support Climate Change Policy was found on https://limitsofstrategy.com

This post Why Creating Green Jobs is the Best Reason to Support Climate Change Policy first appeared on WalrusVideo

Of all the facts emerging about Green Energy, the most surprising is that creating green jobs looks like being the best reason to support climate change policy. This remarkable point has been identified in a Forbes article by the climate policy think tank “Energy Innovation”.  Meanwhile, solar has become cheaper than coal, and the best producing solar is providing electricity at the lowest cost ever.

There is no doubt that renewable energy jobs are positively booming across the US. Better still they are creating stable high-wage employment for blue-collar workers. This can only be good news after so many years when this sector has been the worst hit by high unemployment and job losses.

Renewable energy sources have to be developed fast to avoid the worst consequences of climate change. They do not at-source emit greenhouse gases, which is the number one enemy in all global warming. There is no choice, renewables it has to be.

But, somehow, while promoting climate change policy for its environmental benefits our policymakers seem to have missed the point that as the green energy sector grows, it’s creating a lot more jobs.

The fact is, according to “Energy Innovation”, it is creating between 3 and 5 times more jobs than in equivalent non-renewable sectors.

What is the Renewable Energy Sector?

The big 5 sources of renewable energy comprise:

• solar (PV),
• hydro,
• wind,
• biofuel and
• geothermal (energy we can collect from heat generated beneath or feet deep which rises from below the earth’ surface). Geothermal includes heat pumps that are installed in individual properties.

No scientists contest the fact that these sources are all constantly replenishing themselves!

Renewable energy, “alternative energy” or “clean energy”, comes from natural sources or processes that we cannot run out of.

Whereas coal and other non-renewable sources get more expensive all the time as the easy to mine coalfields, and oil reserves get used up and extraction systems have to move on. Renewable energy plants can stay where they are forever. All that is needed is maintenance from skilled staff to replace worn out parts.

This has an enormous benefit in lowering the costs of renewable energy over non-renewable resources.

But, quite apart from that, the technology used in renewable energy creation has been moving forward at an astonishing and accelerating pace. Let’s just take a look at progress in the US alone (and the US is far from being one of the best-performing nations in renewables globally):

The Current State of the Renewable Energy Industry in the US

Number of Wind Power Plants

Currently, there are more than 67,000 wind power turbines in operation in the US and another 200 major projects each with 50 or more turbines are in planning. All these wind farms will contribute to the creation of more than 600,000 direct and indirect jobs by 2050. The cost of wind energy has been steadily falling for many years. It has been claimed that the wind energy sector will soon employ more people than all oil, gas and nuclear power plants put together!

Number of Solar Power Plants

There are now in excess of 2,500 large utility-scale solar photo-voltaic (P.V.) electricity-generating solar power plants in operation and more than ever before are in planning. This industry has already created more than 260,000 direct and indirect jobs and is the clean energy equivalent of adding many coal power plants to our grid. (“Utility-scale” means over one megawatt (MW) of total electricity generating capacity.)

Number of Geothermal Heat Pumps

There are now 50,000 geothermal heat pumps installed in the United States each year and this number is rising rapidly. There are no national figures for employment in heat pump installation and maintenance and it is a part of the US HVAC industry. According to the Statista website the HVAC industry currently employs more than 500,000 people directly and the industry is already growing at close to 6% each year.

U.S. Solar Installers

There are now 11,000 solar installers in the United States. This industry creates jobs for those employed in sales, systems design, installation, training, marketing and permitting. As the sector grows, so will the jobs. There are already 2 million properties that have solar power installed, and over 1,500 solar power companies operating now in California.

U.S. Solar Farms. There are now 24 solar farms in operation and another 9 are in planning. This sector employs more than 10,000 people directly and will continue to do so well into the future.

Creating Green Jobs – An Obvious Truth

This is not an exhaustive list of the renewable energy sectors. But it does point to an obvious truth.

All energy sectors create jobs, generate tax revenue and provide green jobs for their:

• construction,
• operations,
• manufacturing,
• sales,
• accounting,
• engineering,
• research and development,
• administration,
• customer service,
• recruitment
• transportation,
• and information technology, to name just a few of the more important employment roles.

The Green Economy can create a lot of jobs. It creates “clean energy” jobs and it’s doing it quicker than other sectors.

Innovation in Green Energy Creates Brand New Jobs

It’s also innovating fast creating brand new jobs in manufacturing, sales, technology and IT, and the additional jobs that will come from new green companies like electric utility companies, solar panel installers and renewable energy developers.

The Green Economy is creating jobs for the workers who install solar panels on homes and businesses. It is creating jobs for the manufacturing workers who build wind turbines and huge solar panel arrays.

It is creating green jobs in the generation industry that pulls energy from the wind and sun.

It is creating jobs for the IT workers who develop the grid control systems to distribute the power across the nation.

Green Energy Creates Local Jobs

All energy sectors create jobs that are locally based. A large proportion of the jobs serve local energy supply needs and physically have to be serviced locally through human contact.

A high proportion of the new jobs are jobs that cannot be off-shored. They are not jobs that can be handled by staff in China, India or anywhere but locally. They require a physical human presence to operate, monitor and run the highly geographically distributed energy creation and distribution infrastructure which renewable energy production demands.

Creating Green Jobs – Looking Ahead

All sectors need to create more jobs if we are going to make the transition to 100% renewable energy by 2030. It’s the only way to make our planet a better place.

If you don’t think that you, your company, or your organization will be doing more to create jobs as you move your operations forward into being sustainable, think again. And, to participate in the new “circular economy” for materials, think again.

You would be unique in that and you may need to review your business plan.

The Green Economy Opportunity

The Green Economy is a huge opportunity for business owners and employees. That’s because there is every prospect that renewable energy will be the cheapest energy in 30 years time, that the world has ever known. And, the early-adopting nations will be the biggest benefactors.

As long ago as autumn 2020, the International Energy Agency released its latest World Energy Outlook for 2020 in which the IEA officially states that solar from the latest solar generating techniques is the cheapest electricity in history. Solar power has already become cheaper than coal and gas and that goes for most major countries.

We think that wind and a number of the other main renewables will follow this lead in the years to come. This leads us to say:

“Create green jobs not only brings a huge benefit for everyone who works in the green sector. But as a result energy costs will be lower than ever before. Historically low energy costs will raise living standards and job creation still further. “Creating Green Jobs” truly will the benefit of the whole economy.”

In fact, it is so huge that it will become a no brainer to go green. Look at it this way:

“If we don’t build jobs in the green sector, if we don’t create green jobs, we will never have the clean energy economy that we need. We will stay in the fossil economy and we will crash and burn.”

BUT, now consider the flip side of this:

“If we build green jobs, we adopt sustainable practices. We create new streams of revenue through the new circular economy. The collossal burden of our current wastefulness is reduced. Energy costs fall. These grow our bottom line, and bring in new customers that buy our products and services. A virtuous circle is built. We will have a stronger economy and a stronger foundation for a green energy system. It becomes the vehicle that can deliver the clean energy transition that we need.”

We all have a stake in the success of the industry. We need a plan, and we suggest the following:

A Plan to Create Jobs in the Green Sector

By creating renewable energy jobs. Here’s how:

1. Create wind energy jobs by building the wind industry. Government policies can be set up with investment assistance to just create wind jobs all day long, every day. The technology is available to build wind turbines out at sea. There are no restrictions on land availability for off-shore wind farms. Most of the world’s great cities are near water and can therefore be wind-energy supplied from off-shore.

2. Create solar jobs by building the solar industry. Again, implement policies to create solar projects all day long, every day.

3. Create geothermal jobs, by encouraging heat pump installation while also creating jobs by insulating homes better.

4. Create bio-energy jobs, especially by encouraging biogas production which by upgrading will produce biomethane. Use biomethane as the best “market-ready technology” to power vehicle transport until hydrogen-powered vehicles are readily available. (Discourage use of batteries in all HGV use, and encourage the development of batteries that are environmentally sustainable.)

5. Create jobs in a new hydrogen energy sector, using hydrogen for vehicle propulsion and as a renewable energy replacement for natural gas.

Do this, and let China keep burning coal. Make America great again, based upon moving fastest to cheaper renewable energy!

Creating Green Jobs – Summary and Conclusion

The key to achieving the least suffering from climate change is to create renewable energy jobs in the green sector.

To create renewable energy jobs you need to create a whole lot more green energy production projects.

Our politicians globally have been promising to implement Net Zero Carbon targets to achieve a point at which society ceases to discharge carbon dioxide. Global weather systems will then start to stabilize at a new higher average temperature.

Encouraging renewable energy production with its huge job creation potential will be essential.

It All Starts and Ends with Creating Jobs

That’s what I’ve been talking about in this article. I’m going to keep talking about this because this is the real job creation issue that we need to create as a country and not jobs by making stuff for personal use.

Yes, there will be jobs in the manufacturing industry. Yes, there are jobs galore to come from this in the distribution and storage industry. There are numerous other green job categories. I’m sure you can come up with many more. All you have to do is think of it:

• Creating green jobs means creating larger capacity in green industries.
• It ultimately contributes massively to our success in achieving our targets to limit the damage from climate change.
• Green jobs are already growing faster than any other large sector – even before Biden policies are implemented.
• Green jobs are less prone to the loss of employment overseas, but above all
• The faster the nation moves over to renewables the quicker the economy will benefit from the historically lower cost of renewable energy.
• The nations which develop their renewables technologies first will be able to sell the most renewable energy technology to other less developed nations at the highest profit margins.

Bold Climate Change Targets to Create Millions of Jobs

Creating green industries with really bold policies will create millions of jobs and increase the economy for years to come. Just think about it:

• Green jobs don’t just create revenues and new customers they also create wealth through lower energy costs.
• When you create new green industries, you will create new jobs, among the nations hardest-hit communities.
• You will heal the nation’s wounds by raising the numbers of those who are employed in reliable careers and rewarding blue-collar jobs.
• You will also create new customers in the ranks of the people on good wages.
• The leading nations who develop their renewable energy industries first will be the biggest winners.

The whole idea behind the green industries is that you will create a whole new generation of consumers. You will increase the country’s economy through reduced energy costs, and the sale of renewable technology to other nations.

This issue of creating green jobs isn’t just a good idea it’s a moral imperative.

The Article Why Creating Green Jobs is the Best Reason to Support Climate Change Policy was found on https://limitsofstrategy.com

This post Why Creating Green Jobs is the Best Reason to Support Climate Change Policy first appeared on WalrusVideo